A brand identity built using generative AI
How I designed the branding for Britannia Tigers
The process
The key stages is always the same no matter the tools or medium, which includes research, moodboarding, conceptualization, iteration, and finalization. Like software development, design is an iterative process.
As someone who cannot draw without a mouse or a tablet pen, I relied heavily on image search to get inspirations. This image was somehow the final one that gave me the mental guide of what the 'expression' of the logo should look like...
Image by Zhao Yangjun on Unsplash
Drawing of a full tiger in the style of George Stubbs
However, the iterative part is where things became interesting. Instead of immediately diving into Photoshop or Illustrator to begin collaging or manipulating stock or royalty-free images.
I began using prompts on Midjourney to generate images of tigers in various postures, angles, and styles. This allowed me to explore different visual directions and experiment with compositions before committing to a specific design concept...
For more on this topic and how I went from here to the final identity, please follow my medium for part 2.
Or check out the community website of Britannia Tigers if you are interested in joining our community basketball club and play a few friendly games with us.